Spotlight Reporting
Graphic Design, Brand, Marketing
Spotlight Reporting is a leading financial software provider, supporting accounting firms and business advisors with impactful financial reporting tools. In collaboration with their team, I played a pivotal role in redefining the company’s brand identity through a full-scale rebranding initiative.
This project involved crafting a fresh logo and style guide, followed by a cohesive rollout of the new visual identity across all customer touchpoints.
Events served as an essential marketing platform for elevating brand visibility. Below are some example images showcasing booth designs created for two prominent conferences. My responsibilities spanned designing and overseeing the print materials, event collateral, and digital campaigns leading up to every single event, ensuring consistency and an impactful brand presence.
Xerocon Brisbane
Accountex USA
As a component of the larger rebrand rollout, the office signage was updated to reflect the refreshed brand. This involved designing and installing new exterior and interior signage, contributing to a cohesive and professional look across the company's physical spaces.
The images below offer a glimpse into the large amounts of digital collateral produced as part of marketing BAU collateral that was required. I crafted creative strategies, developed engaging copy, designed impactful visuals, and scheduled monthly content across campaigns, helping to drive a cohesive and engaging online presence.
This white paper design is an example of the print collateral required at Spotlight Reporting, as well as brochures and pitch documents I created. I introduced a fresh layout and style guide, presenting the CEO’s insights in a visually engaging format. The vibrant mango colour scheme spotlights a key product, enhancing the document's appeal.
Explore the full document by downloading the digital copy.
